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The Rolls-Royce VISION NEXT 100 anticipates the mobility demands of the luxury customer of the future. Brought to life by Rolls-Royce after many months of study and consultation with current patrons of the brand, the Rolls-Royce VISION NEXT 100 represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a Century.
With the Rolls-Royce VISION NEXT 100, the brand provides just such an assurance to its valued customers – present and future. It makes a bold and definitive statement of confidence in a future where Rolls-Royce rejects the notion of anonymous, utilitarian and bland future modes of mobility. Through an intimate understanding of its customers’ thinking and their demands in the future, Rolls-Royce presents an exciting and highly appealing vision of effortless, autonomous, spacious and beautiful luxury mobility, Rolls-Royce VISION NEXT 100 as personal as each individual customer.
For Rolls-Royce, the end of production of the seventh generation Rolls-Royce Phantom – considered by aficionados to be "the best car in the world" – represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Rolls-Royce Phantom, Rolls-Royce Ghost, Rolls-Royce Wraith and now Rolls-Royce Dawn serves as the foundation for a bold new chapter.
This highly successful era for Rolls-Royce, the world’s most celebrated luxury brand has been driven by a restless commitment to always looking forward.
In this spirit, the Rolls-Royce VISION NEXT 100 is presented – a truly revolutionary, highly authentic exploration of the future of Rolls-Royce luxury mobility. Rolls-Royce Vision provides a fully authentic look into the potential demands and desires of the wealthy connoisseur of the future.
The Rolls-Royce VISION NEXT 100
Rolls-Royce intimately understands its patrons and their likely desires and motivations in the future. The Rolls-Royce Vision designers therefore distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce VISION NEXT 100, but epitomise the future of luxury mobility as a whole:
• The Rolls-Royce Personal Vision
• The Rolls-Royce Effortless Journey
• The Rolls-Royce Grand Sanctuary
• The Rolls-Royce Grand Arrival
In presenting the new Rolls-Royce concept car, Rolls-Royce VISION NEXT 100, the marque has rejected the common notion that the future of personal transport is a utilitarian and functional one. Rolls-Royce autonomous car has stepped bravely into the future to propose a no-compromise, fully autonomous, coachbuilt, personalised Rolls-Royce vision to those customers who wish for an emotional attachment to their Rolls-Royce. This reasoning led them to the first key tenet: The Personal Rolls-Royce Vision.
In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The Rolls-Royce Vision future customer will commission his or her own concept. Rolls Royce will design and manufacture this personal vision of each customer and make every Rolls-Royce a unique Rolls-Royce Bespoke masterpiece.
In short, the Rolls-Royce VISION NEXT 100 utilises envisioned advances in technology to herald the return to authentic coachbuilding. Rolls-Royce Self Driving Car Concept Vision 100
The Rolls-Royce VISION NEXT 100 is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor. Their deep understanding of the Rolls-Royce customer of the future.
“The Rolls-Royce patron will continue to be a famous figure in the future,” explains Taylor. I envision that the Rolls-Royce VISION NEXT 100 will play a key role in these people’s lives.”
The Rolls-Royce Vision Effortless Journey, the Rolls-Royce Vision Grand Sanctuary and the Rolls-Royce Vision Grand Arrival. The next three tenets and hallmarks of the Rolls-Royce VISION NEXT 100. Rolls-Royce Vision Next 100 World Premier of the new Rolls-Royce concept car and the first Rolls Royce self driving car / Rolls-Royce autonomous car with a sofa for a seat and electric drive. Rolls-Royce Vision wiki.